Boy Group Personal Brand Reputation 2019 Big Data Analysis results showed that BTS Jimin, Jungkuk and Bu won the top spot.
The Korea Institute of Corporate Reputation analyzed the brand reputation index by participating index, media index, communication index, and community index, which were created by analyzing consumer behavior analysis of boy group individual brands by extracting 110,265,368 brand Big Data of 527 individual Boy group from August 12 to September 13 for the analysis of Big Data of boy group individual brand reputation. Compared to the 132,013,410 Big Data, a private brand reputation for Boy Group in August 2019, it decreased by 16.47%.
Brand reputation index is an indicator created by brand Big Data analysis by finding out that consumers' online habits have a great influence on brand consumption. Through the analysis of the Boy Group personal brand reputation, it is possible to measure the positive evaluation of the boy group personal brand, media interest, and consumer interest and communication. The analysis of the brand reputation of the boy group included the analysis of brand value evaluation that measured brand influence and the qualitative evaluation of the brand reputation monitor.
In September 2019, the 30th place in the Boy Group's personal brand reputation was BTS Jimin, BTS Jungkuk, BTS B, EXO Baekhyun, Astro Cha Eunwoo, Mytin Song Yoo Bin, FT Island Choi Minhwan, Hot Shot Ha Sungwoon, BTS RM, BTS Jin, BTS Sugar, Super Junior Hee Chul, BTS Jhop, New East Minhyun, Winner Kim Jinwoo, J Kwon Hyun Bin, Winner Song Min Ho, EXO Siu Min, Seventeen Jun, Pentagon Hui, Super Junior Kyu Hyun, AB6IX Lee Dae Hui, EXO Kai, The Boys Present, Shiny Minho, Shiny Taemin, EXO Ray, Blockbi Pio, New East Baekho and Bigton Han Seung Woo were analyzed in order.
The BTS Jimin brand was the brand reputation index of 8,637,327 with the participation index of 1,124,950 media index 1,529,619 communication index of 2,799,005 community index 3,183,753. Compared with the brand reputation index of 9,076,953 in August 2019, it fell 4.84%.
The BTS government brand was the participation index 812,047 media index 1,050,338 communication index 2,561,270 community index 2,334,888 and the brand reputation index 6,758,543. Compared with the brand reputation index of 6,449,652 in August 2019, it rose 4.79%.
The BTS Bu brand was ranked at the participation index of 942,228 media index of 860,957 communication index of 2,191,881 community index of 2,385,770, revealing the brand reputation index of 6,380,836. Compared with the brand reputation index of 8,012,641 in August 2019, it fell 20.37%.
The EXO Baekhyun brand was ranked fourth, with the participation index of 515,795 media index of 765,231 communication index of 877,757 community index of 921,772, and the brand reputation index of 3,080,555. Compared with the brand reputation index of 3,903,161 in August 2019, it fell 21.08%.
The Astro Cha Eun-woo brand was ranked 5th, with the participation index of 665,447 media index of 916,121 communication index of 638,640 community index of 768,601, and the brand reputation index of 2,988,809. Compared with the brand reputation index of 5,010,784 in August 2019, it fell 40.35%.
"As a result of the analysis of the Boi Group's personal brand reputation in September 2019, the BTS Jimin brand ranked first. Analysis of the Boy Group's personal brand category showed a 16.47% decrease compared to the 132,013,410 Big Data, a Boy Group personal brand reputation in August 2019. According to the detailed analysis, brand consumption rose 13.09%, brand issue fell 30.44%, brand communication fell 7.28%, and brand spread fell 19.02%. "
"The BTS Jimin brand, which ranked first in the Boy Group's personal brand reputation, showed a high level of 'Love, Beautiful, Sexy' in the link analysis, and 'Solo, Ami, Sponsor' was analyzed highly in keyword analysis. In the positive ratio analysis, the positive ratio was 83.70%. "
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